New technologies and rapid shifts in consumer behaviour are adding a new layer of volatility to the fast-changing retail environment. They are also giving retailers an opportunity to reach and engage customers in new ways. Retailers are thinking hard about how to balance the fallout from the recent economic downturn with a long-term requirement to invest and modernize while also tailoring these new solutions to their needs.  

Exciting new technologies and online sales trends allow retailers and brands to engage customers in an increasingly competitive market. Brands are exploring new ways to enhance the consumer experience online and reach a new generation of consumers with personalised offers that help build a lasting connection. When designing the overall customer experience of their brand, merchants are trying to tie new channels together while also overcoming challenges in logistics, fulfilment and data protection.

This webinar hosted by the Financial Times, in partnership with BigCommerce, explored how new technologies such as AR and AI, and online consumer trends such as sustainable shopping and social commerce are impacting the retail sector. It also examined how retailers can navigate the current economic challenges while investing in innovative online solutions to stay ahead of trends and enhance customer experience. 

Premier Digital Events Supported by the World's Best Journalism

Using leading digital technology, we have now taken our content, global audience reach and engagement to a new level through a series of unmissable virtual events. Our compelling events are chaired by respected FT journalists, feature the most senior and thought-provoking decision-makers in business, finance and politics, all accessible from your office or home.

© Financial Times Live

FT Live and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice